Email marketing is one of the best sources of FREE traffic for your store. This video is the perfect introduction to email marketing for beginners. Whether you’re marketing with MailChimp or another platform, watch this video learn:
What is email marketing
Why an email marketing campaign is better than Faceook
The 3 essential campaigns you need to get leads
Email marketing strategies that work in 2019
By the end, you’ll know how to do email marketing like a pro. Use these email best practices to drive sales for your Shopify store and get your dropshipping business off the ground.
For more email marketing tips, head to the Oberlo blog: http://bit.ly/2FBYkZO
After the video, follow Oberlo on Instagram for bite-sized dropshipping: http://www.instagram.com/oberloapp
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Alex Becker breaks down the core of all his businesses, email marketing Video Rating: / 5
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Hey, everyone, it’s Neil Patel, and I’m here for another Q and A Thursday, I’m here with Adam from https://viewership.com/
0:15 This one’s from Radoslav, and he wanted to basically, ask you does email marketing still work? He finds that it is hard with Google filters to make it to the inbox and people are just not even really checking their emails, so he’s not even convinced that he should use email marketing with his agency.
0:30 First off, anytime a business operates, they need email. Yes, there’s Slack, there’s Skype, there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales.
1:00 For that reason, emails aren’t going away. Gmail ads are growing in revenue, more and more people every single quarter are leveraging Gmail ads just because they know emails are powerful. So the first part of your question is, are emails valuable, yes. I know that’s not directly what you answered, but the second part, which I’ll get to is, do they still work, yes, because people still read emails.
1:50 GDPR has come out, and with GDPR, and I love it you have to put a little tick box saying, yes I authorize you to send me weekly emails. So that way they know what they’re getting into and you’ll find that that increases your open rates because the people who click that tick box want your emails.
2:15 The second thing that most people don’t tell you with email marketing is, you need to scrub your list. If you have 100,000 email list, and that’s usually the threshold, once you hit 100,000 you’re going to notice that your email open rates just start tanking and it’s because people don’t clean their lists often enough, I clean my list monthly. And some email providers do this like ConvertKit does this I don’t think MailChimp does this, but I think MailChimp wants you to keep paying out money for the inactive emails.
2:45 The whole purpose of cleaning the emails are for the people who aren’t opening your emails and engaging, you just stop sending them emails. And by doing that yes your email list shrinks, but what you’ll find is, the people you send the emails to the engagement goes up, and Gmail and Outlook look at engagement more than anyone else and it’s a really high priority, for if they’re going to put the email in the inbox and if you’re only sending emails to majority of the people open it and you start having 20-30% open rates, you’ll notice that your emails go into the inbox versus the Promotion tabs.
4:00 Don’t use email templates, use text-based emails and add in links. You also don’t wanna add more than three links to your site; I try only to do one. If you add in too many, you’re going to notice that you also won’t see amazing deliverability.
4:15 Make sure you whitelist your emails. So go to AOL, they whitelist, you can use services like Return Path. Outlook and Gmail don’t do whitelist services. But if you follow these tips, you’ll be good to go. And you’ll get in the inbox.
4:30 Make sure you test creative subject lines like ones that your friends would send, lower case, things like hey did you see this, right? Of course, it needs to be relevant to your business or the offer you’re producing, if you dupe people they’re going to get upset, I’m giving you an extreme case so you can try to have the creative juices start flowing and come up with really good ideas. But it’s not that hard to get in the inbox.
5:50 Scrub your list, don’t put too many links, don’t add images and videos, and only send to people who want them.
6:00 If you like the content we’re giving, leave a comment, ask a question, we may answer it in next week’s Q and A Thursday video, or I’ll respond to your comment no matter what. Thank you for watching, let other people know about the video. Appreciate you watching and taking the time out of your day.
Wanna know what strategies will help your business slay the competition and dominate your market in 2019? I could have talked about a bunch of trends, but I’ve picked these 5 because they actually have the ability to transform your business for the better. Enjoy these 5 digital marketing trends 2019 edition… they are definitely worth your attention, and focusing your marketing efforts on this year.
Here are the trends:
• Decline of Faceboook Ads & the Rise of Youtube Ads
• Content Clusters for Improved SEO
• Message Simplification
• Live Chat & Chatbots
• Voice Search
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Think email marketing is dead? Not even close. Email marketing in 2019 is still one of the best, most profitable ways to build a lasting relationship with prospective customers. It allows you to stay top of mind, build trust AND authority with minimal effort and cost.
But some things that used to work don’t anymore. So I’ve put this list together of what’s working like crazy in 2019 and beyond so you don’t have to guess and experiment. Put these tips into action and I predict 2019 will be THE year for your business!
👉 Access my FREE mini-course “How to Guarantee Website ROI” here: http://thedeependdesign.com/roi
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Hey guys, if you don’t know by now, email marketing is one of the best ways to grow a business. Some people say it’s dead, but that’s because they’re not making money with it.
When you fully understand (and experience) the power of email marketing it can literally change your business.
In this video I go over how to use email marketing to grow your business online.
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In this video, you will learn how to get more traffic for your business. If you are new to internet marketing, these 13 tips will help know where to get started. I will also give you 13 resources you can use to help you learn what to do to take advantage of these strategies. The resources include blog posts, ultimate guides, services, and courses done by people who are experts in these fields. Enjoy the video! https://www.facebook.com/mrjustinbryant
Ce tutoriel marketing digital vous donne les étapes clés du webmarketing.
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