W have hundreds of Internet Marketing Articles and Tips. Plus resources for Online Markets both paid and free.
www.digiim.com Paul Cummings
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To learn more about integrated marketing for SMEs please get in touch:
http://tribuscreative.com

In this video we offer a short introduction to the principle of integrated marketing. By implementing a considered strategy and cost-effective marketing mix, small to medium sized businesses can reach new markets, win customers, make more sales, and build brand equity.

Transcript [VO]:
You want your business to grow — you want to win more customers and make more sales.
But how do you do that when budgets are tight, and your time is limited?

Some of your competitors have plenty of cash to throw around and make a noise. They can run expensive TV ads, or buy full-page spreads in the national newspapers to build their brands.

So how can you — the smaller business owner — compete? The answer lies in integrated marketing.

Meet Tom. He owns Tom’s Tours — an independent travel company. Tom creates one-of-a-kind travel packages for his customers.

He’s not competing directly with the big holiday companies, but in the past he has struggled to get his voice heard.

He used Facebook and Twitter when he had the time, and every now and then took out adverts in newspapers and magazines.

The problem was his marketing was irregular, and his messaging inconsistent.

His brand didn’t build up any momentum. Then he adopted Integrated Marketing.

For a fixed monthly budget, Tom’s Tours now publishes a weekly blog post with travel ideas and tips.

The posts are then promoted through social media and a monthly email newsletter.

The newsletter also features content from the Tom’s Tours YouTube channel, where customers are encouraged to upload videos from their holidays.

In the peak holiday booking periods, the company runs print, online and radio ads, and in the quieter months, special offers and promotions.

And once or twice a year he publishes a survey and report that gets him free media coverage in newspapers and magazines.

Now, a potential customer experiences a consistent message across a multitude of marketing channels.

And because each element of marketing is no longer working in isolation, they serve to amplify each other.

Tom’s voice is now being heard.

But it doesn’t stop there because that voice begins to resonate with other people.
They become fans on Facebook, followers on Twitter, subscribers on YouTube, commenters in forums and on blog posts.

They’re no longer just customers, they’re advocates and ambassadors. In fact, they act like a tribe, echoing Tom’s message to a wider audience. The result?

Tom’s Tours wins more customers, and makes more sales.

So, if you want your business to grow, try integrated marketing. You’ll be amazed at how effectively it will build your brand.
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This video details integrated marketing communications (IMC) strategy and how it fits into a firm’s overall marketing strategy. IMC Strategy focuses on the promotions element of the 4 Ps of marketing and specifies different communication strategies for the firm, including advertising and public relations. This video will also provide integrated marketing communications examples.

This video is helpful for anyone attempting to understand the basics of the promotion side of marketing (i.e., the promotion mix), including marketing undergraduate students, undergraduate business students, marketing graduate students, high school students studying business, hospitality management students, or someone looking to start their own business.

For a written explanation of the (integrated marketing communication) IMC concept feel free to check out my article on LinkedIn (Branding Your Company for Success: An Integrated Marketing Approach) for free:
https://www.linkedin.com/pulse/branding-your-company-success-integrated-marketing-kt-manis-mha/

For a simple explanation of the basics of the promotion mix feel free to check out my article on LinkedIn (Promoting Products: 5 Components of the Promotional Mix) for free: https://www.linkedin.com/pulse/20141002042202-284765029-promoting-products-5-components-of-the-promotional-mix/

If you like this video, be sure to check out our other strategy videos, hit like, and subscribe!

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Video này sẽ chia sẻ với các bạn khái niệm về Marketing, giải đáp tường tận câu hỏi “marketing là gì” và luận giải tại sao bạn thường nghe mọi người nói “marketing rất rộng lớn”.
Bên cạnh đó, chúng ta cũng sẽ khám phá sự xuất hiện 1 cách vô thức của Marketing trong cuộc sống.

TIMELINE
0:00 giới thiệu
1:03 thông báo nho nhỏ
1:54 khái niệm về marketing
2:36 ví dụ thực tế
2:51 nghiên cứu thị trường
4:44 chốt concept sản phẩm
5:31 đưa sản phẩm ra thị trường
6:14 needs & insight là gì
7:33 launch project
8:30 MKT là làm dâu trăm họ
8:53 MKT thế giới ảo
9:49 MKT thế giới thực
10:48 trade MKT

MỘT SỐ THÔNG TIN VỀ ERIC
Eric hiện đang làm quản lý tại 1 tập đoàn công nghệ và trước đó có làm Marketing tại L’Oreal và Unilever. Eric là 1 cử nhân Anh Văn đi làm trái ngành, nên rất muốn chia sẻ kinh nghiệm và kiến thức đã học được với các bạn để chúng ta sẵn sàng hơn với thị trường làm việc đầy cạnh tranh. Ngoài ra, Eric sẽ chia sẻ về tips học tiếng Anh & Trung, và những cách mà bạn có thể phát triển bản thân ngày 1 tốt hơn.

BẠN CÓ THỂ KẾT NỐI VỚI ERIC QUA
– Linkedin: https://www.linkedin.com/in/daiericnguyen/
– Instagram: https://www.instagram.com/eric.thor26/
– TikTok: https://www.tiktok.com/@eric.thor
– Facebook fanpage: https://www.facebook.com/EricDaiNguyen

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Read the complete blog at: https://www.niswey.com/blog/5-steps-to-build-your-own-digital-marketing-framework/

Like any other profession, continuous learning and practical implementation are part of the mantra to become a successful Digital Marketing professional. But what if you could follow an easy framework to brainstorm and implement your learnings?

Here are 5 steps to build your own digital marketing framework, a process you can lay down for every project to drive its completion to success.

1. Objective: As a digital marketer you’ll usually have two types of objectives: Leads or Conversions. Where B2B companies have an objective of generating leads, an e-commerce company would be more concerned about conversions.

2. Content Performance: Your content is what will finally drive you towards the goal. This could be either or both of the following cases: Content shared on social platforms or searched more organically. You have to decide what you want from your content. A company with a goal of generating leads will target search engines and same company with an aim of creating buzz around the work culture to hire people will like the content to be shared more on social media channels.

3. Content Ideas: With easy access to the Internet, the user has become smarter. Content becomes outdated very quickly. So to stay competitive you need to come up with ideas. Researching industry trends and competitor analysis will play a pivotal role here. Also content today is driven by users, and knowing the Adwords around your content can help you understand what a user wants to search and read about.

4. Automation: You have defined goals, decided on the content and are now working as per the formulated process. To track the impact of your activities is a requisite! Reports and custom dashboards help you to understand the progress and identify the areas that need your attention. Needless to say, analytics play a key role here.

5. Results: Finally it’s time to show results. They are an outcome of all the efforts you have put in the project. Your KPIs should be in sync with the organization’s growth. To justify the ROI, all relevant reports should be handy. Well prepared dashboards and real-time progress trackers validate your strategies.
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❤️ Trong video này, mình sẽ chia sẻ với bạn định nghĩa của marketing cũng như các khái niệm cơ bản trong ngành marketing mà bạn cần phải nắm được. Marketing là gì? Học và làm marketing khó hay dễ? Có những khía cạnh gì trong marketing? Cùng tìm hiểu và thảo luận nhé.

❤️ ĐỪNG QUÊN KẾT NỐI VỚI MÌNH NHA:
MÌNH LÀ GIANG VÀ MÌNH GHI LẠI HÀNH TRÌNH BƯỚC VÀO THẾ GIỚI NGƯỜI LỚN – https://giangoi.com/
GIANG ƠI RADIO – https://soundcloud.com/giangoi
FACEBOOK – https://www.facebook.com/giangoivlog
INSTAGRAM – https://www.instagram.com/giangoivlog

❤️ Hãy giúp mình làm Việt Sub để giúp các bạn khiếm thính xem video của mình bằng cách nhấn https://goo.gl/MyAgVc
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Bạn không thể không thừa nhận, rằng ngày nay nội dung trong marketing (hay còn gọi là Content Marketing) gần như đang “thống lĩnh” thị trường.
Content, không đơn giản như bạn nghĩ và không phải chỉ cần “viết đại” là được. Nếu bạn viết ra một content thật dài hay hình ảnh thật nhiều mà không ai đọc thì chiến lược content marketing đó xem như không hiệu quả.
Cùng xem video này với nhà Ngáo nhé 😉

★★★ ĐĂNG KÝ KHÓA HỌC CONTENT MARKEITNG “TRIỂN KHAI VÀ SÁNG TẠO CONTENT ĐA KÊNH
Link đăng ký: https://ngaocontent.com/khoa-hoc-content-marketing-3/
Hotline: 0767 5555 98 (Ms. Tâm)
Website: ngaocontent.com
Fanpage: https://www.facebook.com/ngaocontent

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Get FREE access to “The One-Page Marketing Cheatsheet” here: https://adamerhart.com/cheatsheet

Facebook is easily the biggest and most important social media network available right now.

With almost 3 billion users, you simply can’t afford to ignore the powerhouse that is the Facebook Empire.

But what’s even more exciting isn’t just the number of users that Facebook has, but more importantly the tools Facebook gives you to help you reach those users.

From pages to groups to messenger to ads, and so much more, Facebook really is a one-stop-marketing shop and nothing else even comes close. Not even a little.

And when you understand how to use these tools to reach your customers and clients right where they are, right now, you’ll never go hungry for new leads, customers, or sales again.

So let’s get to it.

#facebookmarketing #digitalmarketing #marketing

***PS – Whenever you’re ready, here are the 3 best ways I can help you…
1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet
2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/
3) Join The “Digital Marketing Academy”: https://adamerhart.com/academy

***Let’s Connect:
Website: https://adamerhart.com
Instagram: https://www.instagram.com/adamerhart
TikTok: https://www.tiktok.com/@officialadamerhart
YouTube: https://bit.ly/2HxjQRa
Facebook: http://facebook.com/officialadamerhart
Twitter: http://twitter.com/adamerhart

***Books & Courses:
Reading List: https://aerh.co/reading
Marketing Course: https://adamerhart.com/academy
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Content Marketing – Articles
Watch more Videos at https://www.tutorialspoint.com/videotutorials/index.htm
Lecture By: Mr. Asif Hussain, Tutorials Point India Private Limited.

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fast & easy Artical marketing || social media marketing || content writting ||start easy ways.

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Don’t build Messenger Bots without knowing the rules! If you want to take a deep dive into Messenger compliance I have a guide you can snag: https://www.buymeacoffee.com/KMirabella/e/27215
Are you a bot builder in the EU? Do you have Messenger Subscribers in the EU? Are you targeting people in the EU? Do you have a Page Admin in the EU? Is your Page in the EU?

Yes to any of the above?

Tune into this roundtable discussion where we will breakdown the major changes to the Messenger platform coming on December 16th.

Show Notes: https://stellar247.media/roundtable-discussion-notes
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If it were possible to avoid suffering, most of us would. In this world, however, adversity is unavoidable. But that isn’t necessarily a bad thing! The way we face challenges reveals a lot about our faith. Hear more on Truth For Life with Alistair Begg.

***Download the series at http://tfl.org/works1
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Grits Sandwiches For Breakfast

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